SPECIALIZED BIKES in mississauga & toronto
SPECIALIZED. MADE FOR RIDERS, BY RIDERS
We are riders—that fact has guided our every decision since 1974. When quality tires weren’t around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled down on carbon and built our own wind tunnel. And when we saw kids struggling to focus in school, we began supporting Outride to help promote better health through cycling.
Along the way, we’ve celebrated the triumphs of riders who share our passion. Legends like Peter Sagan, with his three consecutive UCI World Championship rainbow jerseys, and rising stars like Remco Evenepoel, continue to push the limits of what’s possible on two wheels. On the women’s side, champions such as Marianne Vos, Annemiek van Vleuten, and Elisa Balsamo have claimed multiple rainbow jerseys, proving that excellence knows no gender. Together, these athletes have amassed over 100 UCI World Championship victories across road, track, and cyclocross, embodying the spirit of innovation, determination, and joy that drives us every day.
From the trails to the velodrome, from the first mountain bike to the world’s fastest carbon road frames, cycling excellence is at the heart of everything we do—and it’s a journey we share with every rider chasing their own rainbow.
mountain Bikes
Take on any trail with total confidence. Specialized mountain bikes are built with advanced suspension, precision handling, and trail-tested durability so you can push limits on climbs, descents, and everything in between. Whether you’re chasing podiums or adventure, Specialized gives you the edge to ride harder and go farther.
road bikes
Born to race, perfected for every ride. With more than 20 World Championship victories, Specialized road bikes are proven at the highest level. Designed with Rider-First Engineering™ and aerodynamic efficiency, they deliver speed, comfort, and control that help you set new personal bests and stay ahead of the pack.
gravel bikes
Adventure starts where the pavement ends. Specialized gravel bikes combine road-bike efficiency with off-road stability, giving you the freedom to explore beyond boundaries. With confident handling, endurance-focused comfort, and all-day versatility, they’re your perfect partner for any surface, any distance.
city bikes
Reimagine your daily ride. Specialized city bikes bring style, comfort, and reliability to commuting and casual cruising. Lightweight, practical, and designed for everyday ease, they make it simple to move through your world with confidence—and enjoy every pedal stroke along the way.
Electric Bikes
Turn every ride into more. Specialized electric bikes deliver seamless power, smart battery technology, and natural handling for a ride that feels effortless and fun. From conquering steep climbs to extending your adventures, they amplify your ability while keeping the soul of cycling alive.
SPECIALIZED HELMETS
Confidence starts with protection. Specialized helmets lead the industry in safety innovation, comfort, and aerodynamics. Trusted by world champions and everyday riders, they combine cutting-edge MIPS technology, lightweight design, and superior ventilation to keep you cool, safe, and focused.
SPECIALIZED shoes
Power, precision, and comfort with every pedal stroke. Specialized shoes are engineered to maximize efficiency and connection, whether you’re sprinting for the line, tackling epic climbs, or cruising through city streets. With Body Geometry design for fit and performance, they give you the perfect foundation for every ride.
SPECIALIZED tires & ACCESSORIES
Specialized delivers performance from the ground up. Our tires are designed for speed, traction, and durability across any terrain—your ultimate connection to the road or trail. Paired with Specialized accessories, from tools to hydration, you’ll have everything you need to stay prepared, comfortable, and performing at your best.
SPECIALIZED HISTORY
from the roots to the routes...
1970's – The Beginning
1974 – Specialized Bicycle Components was founded in Morgan Hill, California by Mike Sinyard.
Sinyard began by importing high-quality Italian components (like Cinelli handlebars and saddles) that weren’t widely available in the U.S.
1976 – Specialized introduced its first own-branded product: the Specialized Touring Tire, one of the first high-performance bicycle tires sold in America.
1980's – Pioneering Mountain Bikes
1981 – Specialized released the Stumpjumper, the world’s first mass-produced mountain bike.
It marked a turning point in cycling history, making off-road biking accessible to the public.
One of the original Stumpjumpers is now in the Smithsonian Museum.
Throughout the 1980s, Specialized grew rapidly, offering road, mountain, and touring bikes, plus a full range of components and accessories.
1990's – Innovation and Expansion
Specialized continued to innovate in both mountain and road cycling.
1995 – Launched the Full-Suspension Stumpjumper FSR, pioneering suspension designs still influential today.
Expanded into helmets and other gear, cementing itself as a complete cycling brand.
2000's – Performance and Pro Racing
Specialized invested heavily in R&D, including the “Win Tunnel”, its own aerodynamics testing facility.
The brand gained major visibility through sponsorships with professional teams and athletes, contributing to multiple Tour de France and World Championship victories.
Road bikes like the Tarmac, Roubaix, and Venge became staples in the pro peloton.
2010's – Leading Technology
The company advanced aerodynamics, carbon fiber technology, and rider-specific design (Rider-First Engineered™).
The Roubaix model highlighted Specialized’s focus on comfort and performance, winning multiple Paris-Roubaix Classics.
Specialized also grew its e-bike line, with models like the Turbo Levo leading in performance e-MTBs.
2020's – Rider-Focused Innovation
Specialized continues to push design with bikes like the Aethos (ultralight road bike) and the Tarmac SL7, blending aero and climbing performance.
The Turbo series of e-bikes has expanded to urban, road, and mountain markets.
Sustainability and rider accessibility are now part of Specialized’s mission, while still pushing elite-level technology for world champions.
Today, Specialized is one of the largest and most influential bicycle brands in the world, known for groundbreaking designs, racing dominance, and a full ecosystem of bikes, components, and accessories.
